Campaign Analytics
Open Analytics from a campaign row to review delivery and engagement.
Metrics
- Queued.
- Delivered.
- Deferred.
- Bounced.
- Expired.
- Complained.
- Delivery rate.
- Open rate.
- Click rate.
- Bounce rate.
Provider table
The Mail Providers table groups results by provider. Use this to spot provider-specific issues.
Send statistics
Send Statistics shows success rate, success count, failed count, and time-series behavior.
How to read results
- Delivered means provider accepted delivery.
- Opened requires open tracking and image loading.
- Clicked requires click tracking and tracked links.
- Bounced means delivery failed permanently or was classified as a bounce.
- Deferred means the provider delayed acceptance.
What to do after launch
Review the campaign after:
- 15 minutes.
- 1 hour.
- 24 hours.
Look for unusual bounces, complaints, or provider-specific deferrals.