Concepts
Workspaces and Tenants

Workspaces and Tenants

Workspaces, also called tenants, isolate sending configuration and operational data.

Use one workspace for one operating boundary: a company, product, brand, customer, or agency client.

What belongs to a workspace

ItemWhy it is scoped
DomainsEach brand needs its own DNS identity and reputation.
SendersFrom addresses should belong to verified workspace domains.
API keysKeys should only send for the workspace that owns them.
ContactsAudiences should not leak between brands or clients.
TemplatesTemplates often include brand tone, sender information, and unsubscribe language.
CampaignsAnalytics and lifecycle events should stay tied to the sending brand.
SettingsQuotas, delivery profiles, and safety controls should be configured per workspace.

When to create separate workspaces

Create separate workspaces when:

  • You manage multiple client brands.
  • A team needs isolated API keys and logs.
  • A product line uses a different sending domain and reputation strategy.
  • Compliance requires operational separation.

Use one workspace when:

  • The same team sends from one brand.
  • You only need multiple contact groups under one domain.
  • You are still testing PING8 with owned recipients.

Safe operating pattern

  1. Create or switch to the correct workspace.
  2. Add only that workspace's domains.
  3. Create API keys for the application or team that needs them.
  4. Import contacts only after the domain and unsubscribe path are ready.
  5. Review operation logs after admin changes.

Common mistakes

  • Sending a client campaign from the wrong workspace.
  • Reusing one API key across unrelated brands.
  • Importing contacts before suppression and unsubscribe behavior are confirmed.
  • Treating a sender address as verified before the domain DNS checks pass.

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