Subscription Forms

Subscription forms let visitors join a contact group from a public page.

When to use forms

Use forms for:

• Newsletter signup.
• Product updates.
• Waitlists.
• Event lists.
• Partner announcements.

Recommended setup

1. Create a group for the form.
2. Enable double opt-in for public acquisition.
3. Customize confirmation and success messaging.
4. Copy the embeddable form snippet.
5. Add the form to your website.
6. Test with an address you control.

Double opt-in flow

Double opt-in protects list quality:

1. Visitor submits email.
2. PING8 sends a confirmation email.
3. Visitor confirms.
4. Subscriber status becomes active.

Best practices

• Explain what subscribers will receive.
• Link to your privacy policy.
• Keep the form short.
• Do not pre-check consent boxes.
• Tag subscribers by source if you use multiple forms.